Promotion
In October 2015, FX released its first promotional trailer for The People v. O. J. Simpson, showing an Akita dog whining, walking from its residence onto a sidewalk to bark, then walking back to its residence, leaving behind bloody paw prints.[20] Later that month, another teaser was released, where the first actual footage of Travolta as Shapiro was shown. In the teaser, Shapiro is about to ask Simpson (whose face is unseen) if he is responsible for the murder of his ex-wife. Another short teaser came out, where Simpson (again unseen) is taking a lie detector test.
In November, two new teasers were released. The first shows Simpson writing his attempted suicide letter, while a voice-over by Gooding, Jr. narrates. The second has the police chasing Simpson's white Ford Bronco, while dozens of fans cheer for him.
The first full trailer was released in December, along with a poster for the season. The trailer included a suicide attempt on the part of Simpson, in the childhood bedroom of Kim Kardashian, while Robert Kardashian tries to stop him.
